Class: Nature of Identity
Instructor: Gordon Mortensen
Branding
Purpose
Redesign the branding for a company that has an outdated logo and guidelines.
Concept
NOW. National Organization for Women. Equality for all women is their mission. And its also what I’m passionate about myself and is what drawn me towards updating their brand. The new logo needed to easily be able to incorporate something that all women could understand and relate to, which is why I incorporated the symbol for women. This project allowed to me grow and learn what has helped make the history of this
brand and its audience. Overall, it inspired me to become an avid supporter of equal rights and it also became my inspiration for my thesis project, Elevate.
