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About Me

For the past 10 years, Jennifer has worked in a variety of print and digital communications projects for a wide-range of organizations. She is currently the Senior Director of Operations for Culver Company. She has had many roles from catalog designer to marketing director and now director of operations.

She also recently obtained her  Master's of Fine Arts in Graphic Design from the Academy of Art University. Prior to working on her Master's, she obtained her B.S. in Visual Arts from Lander University. Jennifer currently lives in upstate South Carolina with her husband and two dogs. When she's not working on design, she enjoys dancing, hiking, drawing, reading, and watching college football with her family.

RESUME

 

OBJECTIVE
An accomplished creative director who takes pride in her work and who is seeking a position to grow and share her knowledge and design expertise. 

EDUCATION
M.F.A. in Graphic Design
Academy of Art University
San Francisco, CA
2009-2015

B.S. in Visual Arts with an Emphasis in Graphic Design
Lander University
Greenwood, SC 2004-2008

EXPERIENCE
Senior Director of Operations
Culver Company
May 2021—Present

Senior Director of Marketing
Pro Towels
Feb. 2017-April 2021

• Develops and oversees execution of annual marketing and content plans that include monthly promotions, ads, new product launches, social media marketing, websites, digital marketing, and various media.

• Increasing brand exposure through the creation of display advertising, news articles, blogs, & press releases.

• Using marketing automation tools to constantly increase lead generation through emails, social & landing pages.

• Manages overall design and development of several catalogs and online publications quarterly.

• Strategically focused this year’s catalog distribution to a more targeted audience while reducing overall catalog cost by 35% YOY.

• Coordinates development and set up of all tradeshow & promotional event booths, nationally & regionally.

• Guides and oversees the work of the creative marketing team and outside contractors.

• Constantly managing advertising budgets with all online databases (vendors) and tracking sales and marketing performance reports for them.

• Performing market research actively, including competitive analysis and trending products.

 

Creative Manager
J&P Park Acquisitions, Inc.
2013-Feb. 2017

  • Lead creative team of designers and copywriters in the development, design and production of catalogs, print pieces, videos, photography, and online content for 5 brands within tight deadlines. Developed and maintained the brand in all aspects of, but not limited to: development, design and production of catalogs, ads, direct mail, videos, photography, social media, and online content within strict deadlines.

  • Created and maintained successful intern program for 2 years that included 2 designers hired on staff.

  • Effectively worked with multiple levels of the organization (merchandising, product administration, executive leadership, etc.) regarding the review and final approval of creative, to ensure compliance with business brand standards.

  • Created, tracked, and managed all marketing campaigns and analytics.

  • Created strategy for new package insertion program, magazine advertising, and co-op advertising.

  • Selectively and intelligently reduced catalog circulation by 16% while reducing catalog cost per piece and increasing savings.

  • Managed direct response campaigns from creation to conversion, including list sourcing, conceptualization, creative development, production and analysis.

  • Identified 5% savings in paper purchasing 

  • Developed and executed circulation plan with printing companies and vendors on the creation and on-time delivery of 6 million catalogs nationwide and a list exchange/rental program.

Web Designer
J&P Park Acquisitions, Inc.
June 2011–2013

  • Managed content and designs for Wayside Gardens’ and Park Seed website & e-mail campaigns through Lyris HQ, Kalio, and Silverpop. 

  • Developed and implemented sales based on website analytic tools and google analytics in order to optimize user experience and increase customer retention and conversion. 

  • Coordinated with product administration to optimize the site and update daily through CMS.

Graphic Designer
J&P Park Acquisitions, Inc.
Jan. 2008–Sept. 2009

  • Began as a college intern and hired full-time after graduation

  • Worked as a team member creating catalog & print campaigns 

  • Independently multi-tasked short-term & long-term projects daily within strict deadlines. 

  • Projects included catalogs, magazines and newspapers ads, trade show posters, mailers, packaging, labels, forms, and signs for all brands.

Freelance Designer
2007–Present

  • Designed and managed projects and marketing campaigns for multiple clients: Wesley Commons, Cambridge Academy, Ware Shoals High School, Xtravadance, JK Auctioneers, Gambrell Logging, Roundman Racing, Susie’s Academy of Dance & Baton, Famous Pizza, and South Main Baptist Church. 

  • Projects included: brand identity, business cards, brochures, books, catalogs, banners, decals,  t-shirts, ads, newsletters, forms, annual reports, menus, rack cards, postcards, and posters.

SKILLS

  • Adobe InDesign

  • Adobe Dreamweaver

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Bridge

  • Adobe Acrobat

  • Microsoft Office

  • HTML Coding & CSS

  • Screen Printing 

  • Photography

  • Video Creation

  • Knowledge in printing processes 

  • Illustration

  • Mac OS X

  • Windows Platforms