Class: Conceptual Development
Instructor: Jessica Peltz
Annual Report Design
Purpose
Design an annual report for a public owned business. The annual report should work with the brand’s current identity and branding guidelines.
Concept
Bank of America. Opportunities are everywhere. As one of the biggest banks in America, this lead me to choosing it to do an annual report
for. Bank of America has a standard and an image that must be represented in the annual report, but also incorporate some dynamic imagery, compelling layouts, and clean design. The hardest obstacle on this project was getting and taking photography that represented the bank, but also was relatable to the audience.
